Secure Online Test Screening has arrived.

iScreeningRoom's movie testing employs an interest-based recruitment process where the solicited audience is made up of people who have self-identified as being interested in your film’s genre(s) (e.g. drama, action, etc.) or like-films (comps) regardless of their gender, age, or ethnicity.

iScreeningRoom solicits its national pool of potential audience members, who match your film's profile, by presenting them the film’s title, synopsis, genre, MPAA rating, and key art (if available). These potential audience members, from all over the United States, then have the option to “Watch Now” and take a survey, or to optionally fill out a “Not interested” form and provide a reason for their not wanting to watch the film.

The weakness with In-theater testing, is two fold...

1. The poisoned well.
   1. Typically, an in-theater test audience is recruited using some form of incentivisation (e.g. “Come to the test screening and get $10!”). This leads to an audience of people who, while definitely interested in receiving $10, might not be so interested in watching your film. This same audience member may even end up coloring their survey responses in an attempt to secure an invite to the next $10 screening.
   2. Often, an in-theater testing company will interfere with the organic nature of a recruitment by pre-determining who gets to watch a movie based on age and gender (e.g. 25% men < 25, 25% men 25+, 25% women < 25, 25% women 25+). This “balance” leads only to a unreliable tallies that include the opinion of people who would never see your film under normal conditions.
2. “It played well here!” Most in-theater tests are executed in a single theater, in a single location providing no insight into how the film will perform nationwide.

iScreeningRoom’s superior interest-based recruitment and testing methodology results in painting a picture reflective of how the film will actually perform in the real world while also identifying with great clarity a film’s target audience.

In the end, iScreeningRoom test results can then be fed into CinemaCloudWorks to build a theatrical release plan that maximizes box office potential by identifying those theaters most likely to experience success.

• All movie test screenings are private, invitation-only, events polling iScreeningRoom's proprietary database of vetted movie lovers.
• All audiences members must validate their identity via 2 factor authentication (email and phone) each time they log in. This validated information is then burned into the film as a personalized watermark.
• All audience members must agree to an "I will not talk about the film online..." NDA.
• Audience members may log in to watch a particular screening a maximum of 3 times before their access is revoked requiring an explicit "ask" for continued access.
• iScreeningRoom employs a watermark tampering monitor to disable an audience member's access should any attempts be made to circumvent the Filimark™ dynamic watermark while watching.
• iScreeningRoom has partnered with the piracy monitoring company MUSO to police the web for any nefarious activity and take whatever action is necessary to protect the asset (additional fees may apply).

Assuming all required assets have been delivered to spec, a movie test screening will typically be setup within 1-2 business days (e.g. with assets delivered by EOD Thursday, a test will start on the Tuesday of the following week). Tests are normally conducted over a 3 day period (Tuesday - Thursday) with final reports typically being delivered 2-3 business days after the test ends.

To provide a window into the test process, a real-time live "Top Line" scorecard is also provided while the test is running to keep you abreast as to how many people have taken the survey, what the current "Top Line" score is per demo quadrant (m < 25, m 25+, f < 25, f 25+), as well as a couple of other critical data points.

Almost whatever you want. Along with a set of about 40-50 industry standard questions, post-screening surveys can be customized to meet your specifications. iScreeningRoom can also provide a pre-screening survey to engage with audience members prior to watching the film to measure response to your marketing materials (e.g. posters, messaging, title, etc.).

Answers to critical questions like:

• What scenes are working and what scenes are not working?
• Specifically, at what point(s) in the film did the audience sentiment sway?
• How likely is word-of-mouth marketing for the film?
• Who is my target audience (e.g. age, gender, etc.)?
• What comparable films have succeeded theatrically within the past 5 years?
• In what theaters did comparable films best perform?
• What is my potential gross box office?
• And much more. View example test screening report screenshots.